Sometimes more is less. At other times, more is...well, more. Especially when it comes to printing large quantities of collateral materials, Gotham Color will recommend going the more cost-efficient direction of offset printing. This option often gives our clients more options with paper sizes, textures and weights, as well as certain finishing options. More importantly, this method offers more control over color accuracy, where we are able to reproduce Pantone spot colors with pinpoint accuracy. While offset printing may occasionally require more lead time than digital on-demand projects, Gotham Color always ensures that our clients get more bang for the buck.